{"id":482,"date":"2010-10-26T16:20:02","date_gmt":"2010-10-26T14:20:02","guid":{"rendered":"http:\/\/www.lotuscortinainfo.com\/?page_id=482"},"modified":"2012-07-23T17:11:11","modified_gmt":"2012-07-23T15:11:11","slug":"mk-2-brochures-and-adverts","status":"publish","type":"page","link":"http:\/\/www.lotuscortinainfo.com\/?page_id=482","title":{"rendered":"Mk 2 Brochures and Adverts"},"content":{"rendered":"<p>Ford didn&#8217;t spend too much on advertising the new Mk 2 Lotus Cortina, and the only adverts I have were from the launch.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-223\" title=\"30.2.1 Lotus Cortina Mk 2 Ad 1\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Ad-3.jpg\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-224\" title=\"30.2.2 lotus Cortina Mk 2 Ad 2\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/advert-1.jpg\" alt=\"\" \/><\/p>\n<p>Pirelli had some budget to associate their tyres with the car<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-226\" title=\"30.2.3 Lotus Cortina Mk 2 Ad 3\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Ad-2.jpg\" alt=\"\" \/><\/p>\n<p>Ford pushed the boat out with the launch brochure which was, I believe, the only single model brochure produced for the Mk 2 Lotus Cortina<\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-227\" title=\"30.2.1 Brochure 67 1\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-1.jpg\" alt=\"\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-228\" title=\"30.2.2 Brochure 67 2\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-2.jpg\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-229\" title=\"30.2.3 Brochure 67 3\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-3.jpg\" alt=\"\" \/><\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-3a.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-230\" title=\"30.2.3a Brochure 67 3a\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-3a.jpg\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrocure-67-3b.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-231\" title=\"30.2.3b Brochure 67 3b\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrocure-67-3b.jpg\" alt=\"\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-232\" title=\"30.2.4 Brochure 67 4\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zBrochure-67-4.jpg\" alt=\"\" \/><\/p>\n<p>The price list and options catalogue that came with the launch brochure<\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Price-a.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-233\" title=\"30.2 67 Price a\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Price-a.jpg\" alt=\"\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Price-b.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-234\" title=\"30.2 67 Price b\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/67-Price-b.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Shortly after\u00a0the launch, a brochure titled <em>&#8216;High Performance From Ford&#8217;<\/em> came out, which covered the Lotus Cortina, the Cortina GT and the Corsair 2 litre, a very similar style to the Mk 1 <em>&#8216;High Performance&#8217;<\/em> brochure. \u00a0The pictures for the Lotus Cortina look similar to those used for the launch brochure, but are quite different, and now the car has a registation number.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-698\" title=\"30.2 67 Sport Ford 1 Lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-1-Lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-699\" title=\"30.2 67 Sport Ford 2 Lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-2-Lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-700\" title=\"30.2 67 Sport Ford 3 Lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-3-Lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P4<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-701\" title=\"30.2 67 Sport Ford 4 lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-4-lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P5<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-702\" title=\"30.2 67 Sport Ford 5 Lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-5-Lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P6<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-703\" title=\"30.2 67 Sport Ford 6 lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-6-lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P7<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"30.2 67 Sport Ford 7 lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-7-lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>P8<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-705\" title=\"30.2 67 Sport Ford 8 Lotus Cortina\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/30.2-67-Sport-Ford-8-Lotus-Cortina.jpg\" alt=\"\" \/><\/p>\n<p>This rare brochure was created from a write up in Motoring News.<\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1645\" title=\"670420 Motoring News 1small\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small.jpg\" alt=\"\" width=\"994\" height=\"1316\" srcset=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small.jpg 994w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small-226x300.jpg 226w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small-773x1024.jpg 773w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small-75x100.jpg 75w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-1small-113x150.jpg 113w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1646\" title=\"670420 Motoring News 2small\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small.jpg\" alt=\"\" width=\"975\" height=\"1282\" srcset=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small.jpg 975w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small-228x300.jpg 228w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small-778x1024.jpg 778w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small-76x100.jpg 76w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-2small-114x150.jpg 114w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1647\" title=\"670420 Motoring News 3small\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small.jpg\" alt=\"\" width=\"990\" height=\"1314\" srcset=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small.jpg 990w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small-226x300.jpg 226w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small-771x1024.jpg 771w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small-75x100.jpg 75w, http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/10\/670420-Motoring-News-3small-113x150.jpg 113w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>After this brochure, the Lotus Cortina was a one page spread in the brochure for all Cortinas.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-235\" title=\"30.2.2 Lotus Cortina UK Brochure 2\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zb1.jpg\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-236\" title=\"30.2.3 Lotus Cortina UK Brochure 3\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/zb2.jpg\" alt=\"\" \/><\/p>\n<p>And for Portugal a sort of 60s Photoshop was used&#8230;reversed and lightened image of the UK brochure<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-239\" title=\"30.2.4 Lotus Cortina brochure Portugal\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/z-Portugal.jpg\" alt=\"\" \/><\/p>\n<p>Alan has kindly supplied several European brochures for the 1969\/70 model. and I got a surprise. Not only is the car now refered to at the Cortina Twincam, as per the Escort, but it has Rostyles and a pinstripe as standard.<\/p>\n<p><a href=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/9-69Holland3small.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-393\" title=\"30.2.5 Lotus Cortina Brochure 69 Holland\" src=\"http:\/\/www.lotuscortinainfo.com\/wp-content\/uploads\/2010\/08\/9-69Holland3small.jpg\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford didn&#8217;t spend too much on advertising the new Mk 2 Lotus Cortina, and the only adverts I have were from the launch. &nbsp; &nbsp; &nbsp; &nbsp; Pirelli had some budget to associate their tyres with the car Ford pushed the boat out with the launch brochure which was, I believe, the only single model&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":34,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-482","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/pages\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=482"}],"version-history":[{"count":17,"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/pages\/482\/revisions"}],"predecessor-version":[{"id":1649,"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/pages\/482\/revisions\/1649"}],"up":[{"embeddable":true,"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=\/wp\/v2\/pages\/34"}],"wp:attachment":[{"href":"http:\/\/www.lotuscortinainfo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}